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GanoHerb Helps Local Farmers Realize the Dream of Overcoming Poverty
2020-03-16   Source:    Hit:33   Font: 
Time witnesses GanoHerb’s original aspiration.
Brand changes China.
Each epoch has its own brand but what does not change is the original aspiration of the brand.
Now China is entering a period of strategic opportunities for brand development.

In order to implement the spirit of the Nineteenth National Congress of the Communist Party of China, help implement the strategy of rural rejuvenation, advance poverty alleviation work, increase assistance for the construction of county-level agricultural product brands and promote the work of strengthening the brand through agriculture, the “People's Daily Program of Strengthening the Country by Famous Brands• ‘One County One Product’Brand Support Action" has been launched in Beijing in August 2019.

In order to further promote the implementation of the action, the People's Daily Culture Media Co., Ltd. and China National Brand Network launched a "one county, one product" county party secretary brand promotion event. The promotion will build a high-quality platform to promote county-level brands and help promote the promotion of "a county, one product" characteristic agricultural industry and regional agricultural product brands.

The protagonist of the "One County, One Product" County Party Secretary Brand Promotion Conference is Zhou Yonghe, Secretary of Pucheng County Party Committee, Nanping City, Fujian Province. Secretary Zhou Yonghe introduced that Pucheng County's tackling poverty alleviation through assisting local characteristic industries and building local leading brands.

Pucheng County is located in the northernmost point of Fujian Province, at the junction of Fujian, Zhejiang, and Jiangxi provinces. It is the “Northern Gate” of Fujian.

Pucheng County is a county of commodity grain bases in China and a key forestry county in the south. It has the reputation of "Hometown of Orange Osmanthus" and "Hometown of Camellia Oleifera".

Pucheng County develops modern green agriculture, global tourism, biopharmaceuticals, light industry and light textile. It has derived cultural and innovative industries and health cultivation industries. At the same time, Pucheng County actively builds brands such as Pucheng Ganoderma lucidum, Pucheng rice, and Pucheng Bao wine. By holding activities such as the Ganoderma Culture Tourism Festival and the declaration of the Township of Bao Wine Culture, Pucheng government has made great efforts to build the county-level brands.

Moreover, Pucheng County is also actively encouraging local enterprises to participate in various large-scale summits, food exhibitions and other activities to further increase the popularity and influence of Pucheng County.


In recent years, Pucheng County has adhered to the development of characteristic poverty-alleviation industries. Pucheng County cooperated with GanoHerb Group via the model of "brand enterprise + base + farmer technician". In 2019, more than 1,000 households of farmers joined the cooperation teams including more than 300 households of poor farmers. The average annual income per household has increased by more than 10,000 yuan. the cooperation also promotes the development of other local Reishi mushroom enterprises and cooperatives, helping the village to rejuvenate.

In the future, Pucheng County will also use the brand advantage of "Wuyi Shanshui" public brand and the resources of "One County, One Product" platform to polish the "Gold Business Card" of Pucheng Lingzhi Industry.

(Source: People's Daily Central Kitchen-You-are-not-alone Studio)


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